October 24, 2024
Strategic communication of your team’s wins will gain you more trust, higher-impact work, and top talent.
Engineering leaders are often so focused on technical strategy and project execution, that they miss the opportunity to communicate about the team’s work during the process. Communicating the team’s progress and wins becomes something that will happen later once the “real” work is done.
However, if you work to market your team’s work regularly and in real-time, you will gain more trust, higher-impact work, and top talent.
Think like a marketer
Communication is a core competency for engineering managers, so I find it most often a concept discussed during performance reviews – and it’s typically something you’ve either been told you’re good or not so good at.
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October 24, 2024
