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“Empowerment” has entered buzzword territory.

Every day, sales pitches in my LinkedIn inbox remind me of this:

• “We empower sales professionals to close more leads.”
• “Our software is an empowerment platform for online sellers.”
• “This tool empowers users to find dogs to walk on their nights and weekends.”

That’s because empowerment is a compelling concept. It means a given tool or process allows you to do more with less, have outsized impact even with downsized oversight, and eliminate the boring stuff in favor of the meaningful stuff. Empowerment is still a useful concept, but its meaning has been marred by empty sales pitches and lazy website copy.

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