Re-engineering the software development playbook

How AI is shifting bottlenecks upstream as implementation costs near zero, and what that means for planning, communication, and where engineering expertise now sits.

Speakers: Marcel Weekes

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September 29, 2026

New York • September 8 & 9, 2027

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AI isn’t just making engineers faster—it’s shifting the bottlenecks upstream.

As the cost of implementation nears zero, the challenge lies in deciding what to build, how it all fits together, and how to trust what you ship.

The entire playbook as we know it is being actively rewritten as the software development lifecycle collapses. Planning and communication take on new weight. Engineers move closer to design. Expertise shifts from writing code to shaping intent and maintaining system integrity at scale.

This talk explores the second- and third-order effects of the AI adoption curve, and how teams at Figma are experimenting in real time, making decisions, and building products for the next chapter of the software development playbook.

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