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In the spring of 2002, Walter Murch, a three-time Oscar winner and the most respected film editor alive, got news he wasn’t expecting. He had just persuaded the producers of Cold Mountain to let him edit the film entirely on Apple’s Final Cut Pro, something no one had ever attempted on a major motion picture. Now Apple was telling him the software wasn’t up to the task, and they couldn’t support him if he proceeded.
Murch did it anyway. His team packed up a rack of off-the-shelf Macs, shipped them to the set in Romania, and built an editing system from scratch in a country where nobody could help them if it broke.
Murch bet his reputation on a $999 tool that not even its maker thought was ready. But that didn’t matter, because Murch was ready. The way he pulled this off is a pretty good blueprint for anyone looking to ride a wave of disruption instead of getting swept aside by it.
