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What do capuchin monkeys know about motivation that engineering leaders don’t?

The impact of equity theory at work
March 30, 2021

In 2017, a mysterious figure emerged from the depths of the internet to proclaim his intention of donating $86 million in bitcoin to charity.

The catch? Instead of the lengthy application process normally necessary for grants of this magnitude, the anonymous benefactor requested applications in the form of a one-sentence pitch.

At the time, I was working for a fledgling edtech nonprofit with minimal funding, working out of a cramped windowless room not much bigger than a closet. Fundraising was an uphill battle, with our executive director tenaciously fighting to find small grants so we could keep the servers running.

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