July 16, 2021
Virtual events provide a unique opportunity to get a group of incredible people together, with far fewer barriers to entry than in-person.
And virtual events also provide an amazing opportunity for marketers, but the rules aren’t the same as they are for on-site sponsorships. Maximizing your investment takes intentional work – but, if done correctly, can bring huge benefits. So how do you create the best chance of success?
1. Don’t just focus on the day
Traditional event sponsorships tend to be very on-the-day heavy, but attendees engage differently with virtual events. The weeks leading up to the event are equally as important in getting your message out there – priming people to interact with you on the day.
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July 16, 2021
