How Karat puts listening to customers at the heart of marketing

Listening to customers is the first step to knowing how to help them.

Why listening matters

Listening to customers and understanding their problems are the first steps to knowing how to help them. We can create great marketing experiences and develop smart strategies, but none of it will have an impact if we aren’t listening to the folks we are trying to help. We need to understand their pain before we can alleviate it.

At Karat, we embody this by asking our customers questions. It is important to be humble (as marketers, most of us aren’t engineers), and acknowledge that we don’t always know where the pain points are.

Join LeadDev.com for free to access this content