August 19, 2021
Follow these six steps towards sustained innovation.
You have probably heard of the phrase, ‘Every company is a software company’. It might give you the illusion that starting a software company is easy, but that is far from the truth. An estimated 90% of new startups fail in the first three years. If you want to be relevant in the market and stay ahead of the curve as a software company, you need to be continuously innovating. And to be continuously innovating, you need an innovation strategy.
Steps to develop a product-led innovation strategy
One mistake that software companies often make when it comes to innovation is that they jump straight to tactics without having a solid understanding of the actions.
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August 19, 2021
