Of all the things that need to happen for a company to run well, internal communication might be the most impactful.
Done well, great internal comms mean the team has a clear understanding of the company’s mission, priorities, and status. Done poorly, people have no idea what’s going on and have to fill in the blanks with back channels and their imaginations.
Without effective internal comms, a company is a loose collection of people working on an overlapping set of tasks. They might eventually get to the end goal, but it will be in spite of the organizational support, not because of it.