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How to harness the power of deadlines in engineering teams

Managing deadlines is about more than setting dates. Here’s how to plan for ambitious but achievable deadlines.
September 20, 2022

Managing engineering deadlines is about more than setting dates. Here’s how to plan for ambitious but achievable deadlines for your team.

Deadlines: we can’t live with them, we can’t live without them. Depending on your past experiences, attaching a deadline to your work may saddle you with a touch of anxiety, or strike fear deep in your heart.

Before I transitioned into management, I viewed deadlines with immense dread. I didn’t like the idea of attaching a due date to the product development process. But once I moved into a leadership role, and became responsible for the productivity (and subsequent output) of an engineering team, I began to see just how much value a deadline can bring when it comes to planning, targeting, and accomplishing a shared goal.

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