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Structuring engineering teams to deliver value to diverse markets

How value stream-aligned teams connect with local customers
April 25, 2022

What’s the ideal organizational setup for a company building a digital product?

Of course, there’s no single answer. It depends on many factors, including the stage of the organization, business domain, company culture, and underlying technology. But here I’d like to share the approach and principles my team have successfully applied at heycar, where I’m VP of Engineering. 

Plivo graphic top

As an engineering org and company as a whole, we believe the ability to connect with customer needs and country market specifics is critical for our success as we expand into new markets. So, how do we structure our organization to reflect that?

Introducing stream-aligned teams

Teams can be organized in many different ways.

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