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Cultivating an intentional engineering culture

What can your organization collectively do to reach its goals?
July 08, 2021

What can your organization collectively do to reach its goals?

The story of most startups is largely the same: a few friends – usually software engineers – come together over a shared brilliant idea, an innovative solution. They code and cobble together something that gains attention. They get funding, hire a few more engineers, and focus on building something people really want to use and pay money for. Once that product-market fit box is ticked and customers are steadily ‘coming through the door’, the company starts hiring more and more people outside of engineering: marketers, administrative people, recruiters, finance people, sales, and customer care folks (like me).

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