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The secret to hiring engineers when you pay less than Google

How smaller companies can compete for top talent
April 25, 2022

At LeadDev’s recent New York conferences, I heard a lot of engineering leaders talking about how hard it is to hire engineers these days.

With the MANGA companies (Meta, Apple, Netflix, Google, Amazon) and other brand names like Twitter, Dropbox, and Spotify offering astronomical cash compensation, it’s hard for anyone else to compete. Plus, companies that used to tout remote work as a key differentiator have lost that advantage, since nearly all companies offer remote roles now. What’s a smaller, younger org to do?

I’ve worked at a number of organizations that have paid far less than the MANGA companies but have been able to recruit very effectively.

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