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Do successful products prioritize familiarity over uniqueness?

Why being instantly understandable can be an advantage
February 01, 2022

I’ve seen many codebases, products, component libraries, and pitch decks over the years, and I’ve noticed that everyone wants to be unique.

Everyone wants to figure out how their product can stand out and be better or smarter than the competition. They want to find a way of being different that will make their user or developer experience top-notch.

Folks tend to go for the same approach: ‘Hey everyone, look at our super-creative way of doing something you’ve totally seen before’.

And that’s fine, even clever sometimes.

This approach has pros, like the chance you might establish yourself as a brand maker, thought leader, or mind changer.

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