Digital transformation has driven organizations into the Experience Era, where personalized and consistent communication across all channels is now a must-have requirement.
This exploration typically leads to an organization deciding to invest in a platform that makes it possible to join their internal data silos together to gather data from various business angles, create one single unified profile for each unique customer, and then take action by personalizing customer communication across a variety of channels in real-time.
Traditionally, the preferred approach to such an investment has been to build custom applications in-house over concerns that a third-party solution won’t meet their unique requirements, security, or connect with existing systems.
