Modernizing online travel experiences is a huge engineering challenge, here’s how Sabre tackled it head on.
The online travel industry is undergoing a significant transformation, as it looks to give travelers more frictionless, intuitive, and personalized experiences. Delivering this is particularly difficult for a travel industry which remains a complex web of stakeholders with systems, code, and data standards that were sometimes designed decades ago.
Online travel agencies (OTAs) in particular, deeply understand the need for modernization as they operate in a highly competitive market, facing constant pressure to scale and innovate to outpace incumbents and new entrants. But they can’t do this alone.