Feature flags (also known as feature toggles, switches, and flippers) are code snippets that function as if/else logic statements, enabling or disabling features within an application.
They are a fundamental tool for developer teams that want precise control over their feature deployments, as well as enabling modern software development practices like progressive delivery, granular user targeting, and feature experimentation.
What are feature flags for?
Feature flags are essential to both feature management and experimentation, allowing teams to control the behavior of an application in real-time. Creating a feature flag involves naming the flag, configuring it, choosing KPIs, setting user targeting, and scheduling the release.