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The Beast Mode: How to supercharge your team to achieve an ambitious goal

Splitting teams into squads to boost productivity
August 31, 2021

The Beast Mode is an idea of splitting a team into squads, giving each the highest level of autonomy and trust, prioritizing properly, and eliminating distractions.

I became a team lead at Toptal in 2018. My team was responsible for the entire website, which was the company’s key marketing tool. It comprised thousands of pages and had accrued significant SEO traction and authority, which was important to retain and strengthen.

My team goal was to fulfill the Growth team expectations, and by the time I started, we also had to deliver an important project: an entire website redesign. This had, unfortunately, already been significantly delayed.

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