Ask Mathias: How can I build a business that lasts?

8 minutes

We’re building a business during a difficult time in the industry. How can I do this successfully with long-term growth in mind?

Hi Mathias,

I’m starting a company alongside another cofounder with a focus on growing the business slowly and sustainably, given the current recession. Our goal as cofounders is to set ourselves up for long-term success. Do you have any advice on things we should consider along the way?

Thanks,

Claude

Hi Claude,

It’s great that you’re thinking about how you can approach building a sustainable business from the get-go. While it isn’t always the most glamorous approach that gets you news headlines, in the end, what matters is whether your business can exist beyond its youthful and exciting phase of starting up.

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