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The real reason your team’s velocity isn’t improving

What are the three big traps to avoid when it comes to velocity?
July 23, 2025

Estimated reading time: 7 minutes

Too much focus on the speed of output can have significant consequences on your velocity.

The speed at which teams can turn ideas into usable features is an integral aspect of every engineering organization. But optimizing for speed can be a red herring – when teams lack alignment, apply different code standards, or are spread too thin across feature work, speed alone is not going to fix deeper issues. Producing an effective team that ships high-quality software can only be achieved when a team is functioning at high velocity and is aligned, working consistently and deliberately towards a shared set of agreed-upon outcomes.

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