If 95% of generative AI pilots fail, what’s going wrong?

Estimated reading time: 9 minutes

While the MIT study may be overblown, it’s important to remember the fundamentals when rolling out any new technology.

In September, a group at MIT released a survey which found that 95% of corporate AI pilots fail. It was an eye catching finding that went immediately viral. But the data behind the headline is scant.

As Wharton professor Kevin Werbach points out, the 95% figure is presented in one sentence, but the authors offer no detail on how they came up with it. Moreover, the report alludes to “52 interviews and hundreds of data points,” but very little of the demographics of the pool or how the data was collected were disclosed. 

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