September 15, 2026
Estimated reading time: 7 minutes
Key takeaways:
- Low adoption can be a trust problem and not just a communication issue.
- Training doesn’t fix broken trust. The real question is ‘what would make a skeptical engineer choose this again?’
- Trust can come back through observing teams, opening the roadmap, and owning the failure, not new features.
Eight months into building an internal machine learning (ML) platform, I asked three senior engineers to show me how they deployed a model. None of them used the platform.
Two had built their own tooling. The third was running notebooks manually against a cloud environment that had not been provisioned for production.
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September 15, 2026
