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How demand shaping can reduce the carbon cost of our applications

Making an impact with sustainable software engineering
August 19, 2020

Carbon efficiency isn’t enough. It’s time our industry started creating applications that are carbon-aware.

I love Netflix comedy specials, especially Asian comedians; culturally it’s a snap. One of my favorites is Ronny Chieng, and this sketch from his latest special had me in stitches.

Forget Amazon Prime, he wants Amazon Now, or even Amazon Before. When COVID-19 hit, there was no more Amazon Prime; there was barely Amazon ten days later.

What Amazon did was demand shaping. When a resource is constrained (deliveries), instead of continuing to demand the same (next-day delivery), they shape demand to match the supply (ten day delivery).

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