Adopting an experimentation philosophy

How can you cultivate a productive experimentation program that yields results?

Creating a unique and seamless digital experience is very challenging given the competition, yet optimizing and personalizing these experiences as a practice is often siloed, under-resourced, and as a result, underperforming. How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance? 

What we’ll cover:  

• Remove bottlenecks and unify siloed & understaffed teams by formalizing an optimization methodology, empowering individuals and groups to take ownership to execute it;
• Holistically address the tooling requirements that each step of the optimization methodology presents, including research, program management, experience delivery, and analysis; 
• Foster latent creativity in your team by instituting a regular cadence of research (an intelligence reporting process) to ensure ongoing improvements with an optimization program; 
• Ensure focus by benchmarking your team’s output with operational metrics unique to an optimization program.

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