March 18, 2021
How to recover really quickly from failing really slowly.
In tech, we talk a lot about failing fast: implementing small, incremental changes so we can learn quickly, prevent codebases from getting unwieldy, and ultimately, create better products for our customers.
I want to share how my team at Etsy recovered from failing really slowly. We launched a high-profile product that didn’t meet customer needs after doing a nine-month waterfall buildout, and senior leadership decided that we needed to rethink our approach from the ground up. We didn’t know exactly what the end result would be, but we agreed to pivot the product over a three-month timeline.
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March 18, 2021
