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Leveling up your machine learning product by taking the leap to third-party

A journey of build vs. buy
June 22, 2021

Can a bought solution help you deliver better models faster than ever?

My team at Etsy recently made a bold decision to overhaul the machine learning systems that power ad ranking and bidding. Ads is a staple product for Etsy, and as engineers, our ability to continue to deliver a high quality product hinges on continually improving its underlying machine learning models.

A machine learning platform comprises the software and infrastructure that support end-to-end machine learning development, including feature engineering, model training, evaluation, and inference. Our company has historically spent much of its machine learning engineering investment building custom tooling to facilitate many of these tasks.

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