October 20, 2021
As marketers, it’s important to understand the journey your customers go on before they purchase your product.
But this is often easier said than done. Which members of the engineering team are involved in purchasing decisions? Which other departments have a say? What are folks looking for from potential vendors? And how does this differ across different types of companies, from nimble startups to slow enterprises?
To find out how tech teams really purchase solutions, LeadDev asked a group of engineering leaders what their company’s purchasing journey looks like. Here’s what we learned.
- Engineers start thinking about external solutions once they identify a need or opportunity to run at a quicker and cheaper rate.
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October 20, 2021
