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The old Twitter is gone

Morale has plummeted as the company has rapidly changed from a well-respected engineering organization to a punchline under the leadership of Elon Musk.
November 18, 2022

Morale has plummeted as the company has rapidly changed from a well-respected engineering organization, to a punchline under the leadership of Elon Musk.

Elon Musk’s takeover of Twitter has been a rollercoaster ride for everyone involved: investors, users, but especially employees. 

Since buying the company for $44 billion, the billionaire entrepreneur has overhauled the social network in his own image, and now has employees in open revolt. An estimated three-quarters of those whose jobs were saved from initial cuts are now threatening to leave.

It’s an indication of just how far morale has fallen at the company, with staff torn between their loyalty to the platform – which has an outsized role in many people’s lives – and their self-respect and personal wellbeing.

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