Are your engineering teams engaging with customers directly?
There’s a standard (and very simplistic) model for the relationship between product, engineering, and customers:
1. product speaks to the customer;
2.product brings back the requirements to engineering;
3.engineering builds the product;
4.product helps position and sell the product to the customer.
In this model, customers and engineering don’t appear in the same line. But this is a missed opportunity! Here I’m sharing why bringing engineering to the (virtual) customer table leads to more satisfied customers, a more engaged engineering org, and greater company success.
The benefits of bringing together engineering and customers
Building empathy
From an engineering perspective, the first and arguably the most important benefit is that it strengthens the level of empathy developers have with the customer.
