June 24, 2026
Estimated reading time: 6 minutes
Key takeaways:
- Advocating for your team and advocating for a project are not the same thing. Defending a struggling project can deprive your team of the chance to work on something more impactful.
- A shared rubric turns a painful conversation into a principled one.
- Kill the project before it kills momentum. Making the call early doesn’t damage morale – it comes as a relief.
Most engineering leaders have learned to advocate, tenaciously, for the projects their teams work on. We tightly couple our team’s success to the success of every project we ship.
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June 24, 2026
