The best feature management and experimentation software 2025

The push to remain competitive means software developers and their product managers are continuously shipping new features to users.

This creates a laundry list of feature demands that can be difficult to manage, potentially leading to decreasing product quality and new points of failure.

Feature flags – or feature toggles – allow developers to turn on or off any features integrated into a software product without redeploying or editing the source code. Development teams often use feature flagging capabilities to beta test new features, progressively roll out system capabilities, experiment with existing features, or turn off buggy features without impacting the rest of the application or having to roll back an entire release.

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