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Why everyone’s suddenly talking about AI agents

What exactly are AI agents and how are they different from AI assistants?
November 21, 2024

Estimated reading time: 6 minutes

When it comes to the fast-moving AI tools space, it can be difficult to discern between actual advancements and buzzword laden marketing spiel.

The latest term that’s come into vogue is “AI agent”, with companies like Salesforce, Hubspot, Intercom, Microsoft, and OpenAI themselves, all currently pushing their supposed automation benefits. 

Is this another memo from the marketing department looking to jump on the AI bandwagon, or a genuine advancement? Let’s dig in.

AI assistants vs AI agents: what’s the difference?

By now, you’re probably very familiar with AI assistants.

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