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How to thrive during industry disruptions

It's easy to feel like everything is being upended by AI, but this isn't the first or last industry change to happen in tech.

By Pat Kua

September 23, 2025

Estimated reading time: 3 minutes

GenAI has thrown a curveball into the world of engineering, but it won’t be the last hype cycle in tech. So how do you adapt as your job evolves? 

GenAI is the latest force to rewrite our roles, but it isn’t the first, nor will it be the last time this sort of change affects our industry. I’ve witnessed many transitions throughout my career, including the shift from project to product, from hosted to cloud-based software, from back-end engineer to full-stack engineer, and more. To navigate this, remember that a job role and its description are neither fixed nor a reflection of your identity.

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