The 3 tenets of a usable vision 

Estimated reading time: 6 minutes

If you can’t distill a strategy down to a single statement, it’s likely not usable. 

Most teams don’t struggle because a strategy is bad. They struggle because they can’t easily understand or use the strategy.

Abstract and sprawling strategy docs and decks mean teams never fully internalize what it means for them, and so they fail to apply it in their day-to-day decisions. Cue quickly eroding alignment and slowed-down teams.

What teams need instead is a concise, clear, and memorable vision that fills the gap between strategy and the daily work.

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