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Motivating your team when promotions are frozen 

Keeping motivation high during a period of uncertainty can be difficult. Here's how to turn it around.
August 26, 2025

Estimated reading time: 6 minutes

When operating as a leader in an industry downturn, how can you keep your team motivated?  

In today’s landscape, it’s easy to feel stuck as a leader during a period of large-scale constraint. Many companies have capped the available number of promotions, partially due to budget tightening and partially to course-correct the season of over-promoting during COVID.

Meaningful raises have been taken off the table, and many COVID-era benefits are being revoked. It can feel like the tools you once had for motivating and growing your team have all been taken away, leaving your hands tied.

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