AI is changing the CTO role for the better (?) 

Estimated reading time: 8 minutes

As AI continues to evolve, CTOs see their jobs becoming more strategic than ever. 

As generative AI rapidly reshapes engineering organizations, CTOs have had to guide the way for their teams. Ravi Pal, global CTO at advertising firm Ogilvy One, has been spending the majority of his recent weekends head-down in Claude code, trying to understand how far his team can take the tool. 

“I can’t preach what I don’t practice,” he said. “So if I’m preaching to my teams or my leaders that this is real, or I’m going to my clients and telling them ‘this is how you do this,’ I must have tested it and validated it.”

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