How engineering leaders can write better proposals

Upgrade your writing techniques to create the most user-friendly proposal documents you can.

As an engineering leader, you’ve likely faced the challenge of writing proposals for ideas you’re passionate about, whether it’s drafting design docs, request for comments (RFCs), memos, or even slide decks. The format might change depending on context, but the fundamental challenge remains: how do we make our ideas resonate?

Throughout my career, I’ve witnessed numerous promising ideas fall by the wayside or need a lot of back and forth due to a lack of clear articulation. The culprit? Often, a missing ingredient from the six crucial elements of a persuasive proposal.

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