How Envoy freed their developers from DIY feature flags

The software maker was struggling with inefficient releases using a homegrown feature flagging system, significantly impacting conversion rates and slowing down the rate of innovation.

Envoy, a visitor and delivery management software maker, was struggling with their homegrown feature flagging system, which had been based on a modified Ruby gem library. 

The system created a bottleneck as their business grew, meaning product managers had to manually compile a list of customer IDs for who gets exposed to certain features. Even setting up entitlements for beta testing was complicated, let alone pushing out into a phased production rollout. This added significant overhead and slowed innovation across the whole business.

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