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Setting a vision, mission, and strategy for your team

A leaders guide to laying out your destination and how you'll get there
March 28, 2022

Defining your team’s long-term vision and mission is one of your first responsibilities as an engineering leader.

A vision or mission statement helps provide direction to team members so that they always know the right way forward. A comprehensive mission statement will also include strategies that help achieve the stated mission.

My first experience at putting together a vision statement wasn’t easy. I knew where we wanted to take our organization, but I couldn’t find a way to crystallize it in one sentence. ‘Can’t I just use an emoji to capture the right nuance?’, I wondered. But the truth is, a vision statement doesn’t need to.

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